Doing the Town Campaign

As a part of A/B testing we ran two commercial spots. This spot was a test to see if hipper more sophisticated and upbeat approach would work better than the bombastic action of "Mobile Hero." The focus was to show in simple terms the use of the mobile phone to accomplish the multiple tasks of banking.

This is the thirty-second commercial that ran to a groove of its own. I created the simplified characters to be gender neutral and devoid of race to allow anyone to see themselves in this situation. I wrote the script to keep things bouncing and playful while still offering up a "slice of life" story.

Running on streaming and radio platforms, I had scripted the spot to run with or without imagery. I selected the voice actor with this option in mind.

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