This campaign started out with a simple approach to reaching out to the community and offering a personal "invitation" to visit the bank. It grew into a four week series of postcards.
As many banks are closing, this ad shows that 1st Source doors are open.
This postcard was to focus on insurance products with pets being the hook.
A series of four postcards were mailed out to potential clients. Each week a new postcard would arrive touting the virtues of 1st Source Bank.