This is the full sixty-second commercial that highlighted the variety of situations that 1st Source Bank can "help" meet the needs of their clients. From this full spot, multiple thirty- and fifteen-second spots were created for use on broadcast and streaming platforms. I wrote the script, selected cast and scouted locations.
What quickly became known as "Tower Talkers", these six-foot tall three-sided towers were placed in most banking centers. I designed these to be collapsable, portable and swappable for new panels when an update is needed.
Multiple billboards were produced using elements from the commercial to help reinforce the messaging of "We can help."
Several unique approaches to getting the word out about this campaign were utilized from buttons worn by bank tellers, recycled fabric tote bags, and even a door-to-door initiative door hanger program was used.